Dont be fooled by the technology gurus and those who would build a better mousetrap each week. There is virtually nothing we cannot do in Digital TV even down to Twitter, Google and all that other Social Media access; and Widgets…Deployments are struggling to make sense of business models and technology is leapfrogging technology before chosen deployments can take place. I will highlight the issues, mock the troublemakers and generally comment on what the world of Digital TV is doing in the race to capture our money…because after all that is what it is all about – making money from the customer or ARPU.